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INSIDE / INTERVIEWS : |
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Q. What is the best way to compromise when a client asks for something that you consider to be a bad idea ?
A. It really depends. On the one hand, were being hired for our visual acumen as well as our technical skills. Like any other consultant, we get to speak with some authority in our area of expertise, and wise clients know when to listen. On the other hand, clients often have their own perfectly valid reasons for wanting things a certain way, and requests that seemed misguided at first can end up producing really great results. This is especially true when we are able to listen to what a client means, rather than what they say.
As illustrators (as opposed to artists), we cant get too attached to our work. If the client really wants something, thats often the way it has to be. I have a few renderings in my portfolio that dont precisely match what was delivered to the client because of changes I felt strongly about.
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Title: Park Avenue Lobby, NYC
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Q. What's a good reason to end a client relationship ?
A. If the relationship isnt rewarding to you. That could mean artistically, financially, or emotionally. I had a client a few years ago that did some really interesting design work, but claimed not to have any money, so I cut them a break and charged less than half my normal fee. They were grateful, and the projects were fun to work on, so it was worth it to me. After a couple of projects, though, they became increasingly demanding, and the novelty of their work had worn off for me. Since I wasnt getting an emotional or artistic reward anymore, I needed a financial reward to make it worthwhile - I raised my fee to my regular rate, which was enough to end the relationship.
Q. One final question - Who is your ideal client ?
A. Someone producing good architecture, who understands both the strengths and limitations of the 3D medium, and who has a good eye. With a client like that, making renderings feels more like a collaboration than a service relationship (and they tend to know what your services are worth, too!). You and the client both come away feeling good about the project, you have a great portfolio piece, and you learned something new along the way to boot.
Thanks for the interview Jon :)
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INSIDE THE MODEL DATABANK
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